PHD has been appointed by the cruise and travel brand, Celebrity Cruises, to manage its overall media account.
The win follows a competitive pitch, which will see agency OMG run its offline and online media in the Australian and New Zealand markets.
PHD arrives at Celebrity Cruises
“Celebrity Cruises was looking for a bold, idea-driven agency partner who truly understood our brand to help us navigate this critical juncture,” said Emma Mumford, ANZ Marketing Manager at Celebrity Cruises. “PHD not only delivered this, but also bonded emotionally with our team through shared passion and values. We are excited to start this partnership knowing that the synergies between the teams will amplify talent efforts.”
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Stephanie Douglas-Neal, PHD Sydney MD, added: “Celebrity Cruises is an incredible brand, with great values and a consumer proposition that exceeds customer expectations. She’s a challenger in her category, so from the start we knew we wanted to work with Emma and her team. We are excited to start the journey together and personally I can’t wait to go on one of their cruises.
The agency said that with his appointment effective immediately, it will look to continue a strong return to growth for the brand as travel restrictions ease.
PHD’s recent successes include Swisse in its Melbourne office and Brisbane Festival in the Queensland office.
