Independent agency Russell Curtis & Janes Media Advertising (RCJ) has been appointed to manage all premium media for Korean car brand SsangYong Australia, following a competitive pitch process.
RCJ, which has offices in Melbourne, Sydney and Brisbane, will be responsible for consolidating the brand’s presence in the Australian market.
RCJ Executive Director Carlos Correa said the agency is excited to be working on the Ssangyong brand in its next phase of growth and believes the collaborative pitch process has established a strong partnership to work on.
“We got on really well and there is a great sense of confidence and excitement about the direction our strategic brainstorming and planning is taking – we believe there is a winning formula
taking shape,” he said.
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“SsangYong, which is known as an SUV and ute specialist, re-entered the Australian car market in 2018 with its Musso model and has become a highly demanded car brand.
“SsangYong is also recognized as having one of the strongest manufacturer’s warranties in the country – seven years, unlimited mileage as well as a seven-year roadside assistance plan – compared to the traditional three-year coverage offered by SsangYong. other brands.
“There are exciting times ahead for the company as its product volume in the market increases and RCJ looks forward to helping build the SsangYong brand in the competitive Australian automotive market.”
RCJ brings a skilled team to the SsangYong campaign as well as valuable experience with vehicle manufacturers and distributors through its work over the past five years with Polaris.
RCJ is an independent agency in Australia and New Zealand specializing in integrated strategy, media, digital, brand and creative.
