Starcom won AutoZone’s media buying and planning account, a person familiar with the matter confirmed to Campaign US.
The account was won through a competitive submission process. Publicis Media declined to comment.
AutoZone has spent less than $ 100 million on advertising in the past year, according to MediaRadar.
Campaign US also confirmed that AutoZone launched a creative pitch, but AutoZone did not respond to requests for comment when asked for details.
The account transfer comes after AutoZone recently made changes to its management team to bolster its marketing efforts.
Most recently, the company promoted Phil Daniele to executive vice president of merchandising, marketing and supply chain.
The auto parts and accessories company also promoted Mark Finestone to executive vice president of strategy and innovation.
In September, AutoZone reported net sales of $ 4.9 billion for its fourth quarter ended August 28, 2021, an increase of 8.1% year-over-year. Sales at stores that have been open for at least a year, also known as national comparable store sales, increased 4.3% for the quarter.
AutoZone, which sells aftermarket auto parts and accessories, has maintained growth despite a global chip shortage that is expected to cost the auto industry $ 210 billion in revenue in 2021.
