February 7, 2022
DPP, the media industry’s business network, has released its annual forecast report. Now in its sixth year and thanks to DPP member company Zixi, the DPP Predictions 2022 were written by 31 senior DPP members. They paint a picture of an industry determined to grow and adapt to rapid change and colossal demand for content. But it is also a picture of anxiety and instability due to turbulent economic conditions.
“What is striking about the unprecedented impact of the pandemic is that the drivers of change are heading in so many different directions,” says DPP CEO Mark Harrison, the report’s author. “The very definition of the media industry is being expanded and reshaped in a way that offers enormous opportunities, but also unprecedented risks. There is no roadmap. »
This year, the DPP Expert Panel made eight predictions and looked at the overall mood of music for the year ahead – the prevailing conditions that will surround almost everything a media company does.
Sustainability returned as a specific Mood Music theme in its own right, having been replaced by Values in 2021. Experts also named growth, adaptability and actionable insights in Mood Music 2022, as well than the culture that the group felt best captured the nuances around workforce, diversity and inclusiveness – both internally and externally.
Ranking their predictions for 2022 in order of impact, DPP members decided these were the top four:
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The purpose of the workplace will be redefined – a 2021 prediction that the group says has not come true.
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Virtual production will enter the mainstream, with the use of augmented reality in live production and content capture moving beyond innovation to mainstream adoption.
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Media organizations will design for cross-functional agility, bringing together cross-functional teams to react to the next content or consumer trend.
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This will be the year of linear OTT, emerging as a solution to combat the staggering proliferation of content.
Zixi CEO Gordon Brooks, one of the participants in the discussion, commented on the fourth prediction: “There is a huge demand to aggregate into linear channels large amounts of content in different languages based on ethnicity. in different parts of the country, and different parts of the world. So there’s content everywhere, way more than we’ve ever seen before. If you look at the last year, it’s really accelerated and there’s has a huge amount of channels traded, and now packaged to be monetized in different ways.
