The State of Australia’s Media Report for August 2022 by real-time media monitoring provider Streem has been released. The report explores 10 key media industry trends from 2022 so far.
The report explores issues such as the impact of the new federal government on the media industry, slowing advertising spend growth, potential industry consolidation and more, the report is a must read for professionals communications and corporate affairs in Australia.
Jack McLintock Streem’s Head of Communications, said: “2022 has been an important year for the Australian media industry so far, with the change in government and global headwinds rapidly changing the media environment.
“With major issues such as broadcast rights for major sports and a review of the news media trading code still to come this year, the report is designed to better position communications professionals to stay ahead of the game. advance,” he added.
Jack McLintock
The report notes that the Australian media industry has faced a steady stream of challenges and changes since the onset of the pandemic in early 2020.
The collapse in ad spend due to COVID has forced many of Australia’s traditional media companies to undergo sweeping transformations they are still digesting today.
The Australian media landscape is very different today than it was at the start of 2020 due to the collapse in advertising spending which has forced traditional media companies to undergo sweeping transformations and global headwinds from the giants of technology reinforced by the pandemic.
In addition, further changes in the media sector will be prompted by the return to power of Labor under Prime Minister Anthony Albanese in the recent federal election.
These factors, along with longer-term trends, are expected to drive continued evolution of the media industry in Australia.
The State of Australia’s Media Report looks at 10 of the trends that will see the Australian media landscape reshaped:
• New political landscape
• Not everyone is a winner under the News Media Code of Negotiation
• Australia is struck by changing news consumption patterns
• Social media leads the way as predictors
• Total News Demonstrates Continued Relevance of News Brands
• TV: reform, rights and revenues
• Streaming encounters turbulence, but not in Australia
• The more things change, the more radio stays the same
• The shadow of libel is long
• Global forces to drive local consolidation
The August 2022 Report is Stream’s third State of Australia’s Media Reportbuilding on reports released in December and July 2021 that explored issues such as the metaverse, COVID news saturation and more.
