Barr Soft Drinks, the UK’s leading manufacturer of soft drinks, has named the7stars to its consolidated UK media planning and buying account.
The business was awarded following a tender led by Ebiquity and includes the iconic IRN-BRU brand, the exotic drinks brand Rubicon and the Barr Flavors range.
For IRN-BRU, Barr’s best-known drinks brand, the7stars will be tasked with becoming the custodian of “Scotland’s other national drink”, helping the brand return to its fundamental heritage as a cathartic Scottish brand, genuinely funny, and to extend its reach and relevance to younger audiences in all parts of the UK.
Adrian Troy, Chief Brand Officer, AG Barr, said: “We immediately connected with the7stars and felt aligned with their nimble independent spirit, their passion and knowledge of our business, and their well-defined approach. to advance our brands.
Liam Mullins, Managing Partner at the7stars, added: “AG Barr is an exciting UK business with an impressive track record of delivering great tasting products people love. We are delighted to be on board to help them with their ambitious growth plans and look forward to delivering campaigns that stand out for their unique and distinctive portfolio of brands, all of which deserve greater customer base. »
